Corporate social responsibility Essay Example | Topics and Well Written Essays - 3000 words

integrated mixer responsibility - Essay ExampleThese acts are not requirements either by law or by any other stipulated framework but are still carried out by avocation corporations below their CSR platforms (McWilliams, Siegel, & Wright, 2006). The railway line need for much(prenominal) activities may not be clear at number one but considering that CSR activities are used as PR stunts by various line of products corporations, some business value can be derived from CSR. The contention behind CSR is for large corporations to project a soft impression of a corporation that cares for the environment and the society. This allows corporations to achieve better sales and integrate better with the consumers. The inclusion of business interests in CSR activities sop up the direct consequence of inflated CSR initiatives being used for marketing consorts. Research demonstrates that corporations have an overwhelming tendency to report the positive aspects of their CSR activities alon e (Bebbington, Brown, Frame, & Thomson, 2007) (Dey, 2003) (Dey, 2007) (Ruffing, 2007). This tends to bias the reporting situation since corporations are prone to report the better parts of their corporate behaviour alone. The need was felt to bring to light teaching covered up by organisations at various levels (Dey, 2007). Silent and nates musical scoreing was evolved to deal with such a situation where the corporate behaviour of corporations was double checked through independent research. The silent account lists out the corporations projections on its CSR while the shadow account lists out an independent purpose on the CSR of the concerned business corporation. The current paper leave alone list out findings of the silent and shadow accounts for Procter and Gamble, which represents a top Fortune 500 business corporation. The silent and shadow account for Procter and Gamble will be used to determine the dynamic validity of the state of CSR in practice by Procter and Gamble. integrated Social Responsibility Silent Account Shadow Account Sustainability Reporting Style P&G lists that it reports CSR initiatives and their results based on the Global Reporting Initiative (GRI) directives. More specifically, P&G utilises the G3Guidelines for reporting under GRI (P&G, 2012). A number of different CSR initiatives and their results broadly categorised under Products, Operations and Social Responsibility, are accessible in the CSR report on the P&G website. The availability of quantitative information such as emissions reductions levels, packaging reusability amounts etc. tend to add more credibility to P&Gs portfolio for CSR. The enhancer of P&Gs claims for social responsibility requires that the data compiled by P&G be verified independently. The CSR report uploaded at the P&G website contains a number of different claims with regards to environmental and social impacts of CSR activities but fails to report data for verification. Essentially, P&Gs CSR repo rt is referenced under the GRI and is indexed therefore but does not declare the level of reporting (Cohen, 2011). In addition, the CSR report provides a cue to the website to pronounce how GRI is implemented (P&G, 2013, p. 2) but the website provides no insight into how data is compiled and evaluated by P&G. No third company audit of the data is available to verify or substantiate the claims accordingly. Product Safety and Innovation superstar of the three key pillars for P&Gs sustainability framework is its products (P&G, 2012). The contention at P&G