Marketing channels Assignment Example | Topics and Well Written Essays - 5000 words

Marketing channels - Assignment Example This will help in increasing the sale of the company. The result will be an increase in the number of customers for the organization. (c) When a consumer receives a defective product then he or she can return the products back to the independent beauty consultant and get it exchanged. When a consumer buys cosmetics from a drug store or department store then he might not get a chance to exchange the products in case of a defect. The independent beauty consultants stress on building a good relationship with the customer so they exchange the product in case of a defect. They absorb the loss that arises from exchanging the product. The department store or drug store might not exchange the products because building consumer loyalty is not their motive. Answer 2 Advertising agencies can be considered as a part of the channel as they will effectively market the product in the market. This will help in building a brand image of the company. Including financial institutions in the channel wil l not be fruitful for the organization as effective marketing and selling the product will not be possible. Financial institution will not contribute in building a brand image so including a financial institution is not worth. ... Example- Consumers can be appointed as an independent beauty consultant by the organization. Answer 3 Using various media for advertisement will reduce the distance. Advertisement is done to reach to attract a large number of customers. Advertising through web and cyberspace will reduce the distance as been discussed by Alderson. Answer 4 Product segmentation can be done between customers like "small, medium and large" but in case of service, segmentation cannot be done into small, medium and large. Example steel can be sold in small medium or huge lot but computer services cannot be segmented. Answer 5 In case of consumer goods like bread and breakfast cereal the channel of distribution used is grocery store. Answer 6 (A) When selling and servicing ultrasound machine in a hospital emergency room highly effective channel flow is needed. b) In case of an academic medical researcher a less effective channel of flow will do because he does not have any emergency requirement. Answer 7 A channel manager must seek to target maximum number of segments in order to increase the volume of sales but he has to keep in mind that the more segments he targets, the larger variety of products must be produced by the organization. Answer 8 A demand side gap in the service channel can arise when the services provided are not of high quality as demanded by the customers. Answer 9 A supply side gap can arise if quality products are not produced in time to carter to the requirements of the customers. When the supply is low and the demand is high then a supply side gap is created. Bringing in advanced technology to produce can reduce this gap. Answer 10 It is important to know the channel conflict sources and channel power sources so that proper channel can be set avoiding these conflict

Diversity Essay Example | Topics and Well Written Essays - 1250 words

Diversity - Essay Example Companies now realize that in order to create a productive environment such differences need to be harnessed in such a manner that everybody feels valued with their talents fully utilized for meeting the organizational goals. This study is an effort to look into such diversities in general. With the female gender rubbing shoulders with their male counterparts in almost all professions, the diversity on account of gender in particular is the one most talked about now a days. An effort would also be made in this study to analyze some cases in which women have been leading an organization. In order to manage an organization, there are a number of key stakeholders like customers, government, environment, human resources etc. Managing other operations and activities become far more convenient if a company is able to manage its human resources effectively. Having a pool of talented and motivated workforce certainly helps the matters. Terry & Franklin (1994) defines management as 'a distinct process consisting of activities of planning, organizing, actuating and controlling performed to determine and accomplish stated objectives with the use of human beings and other resources'. The older schools of thought considered the male workforce fit enough for all types of functions involving varying degrees of stress and strain, the female counterparts was considered delicate to the extent that they were not considered fit enough for such jobs. But times are changing and there are examples which prove beyond doubt that women employees are equally competent to handle any kind of s ituation. The society too has in general accepted this fact, which becomes all the more clear when we find out that there a number of companies where women have been assigned or designated on top posts. Indra Nooyi Indra K. Nooyi, the Chairman and CEO of PepsiCo, world's largest convenient food and beverage companies, is a leading example of how the women power has made its mark in managing the corporate affairs. Coming from a humble background in India, Mrs. Nooyi has traveled a long distance prior to becoming the top decision maker in Pepsi in 2006. She has served on the board of Pepsi since 2001, when she was named as the President and Chief Financial Officer1. Prior to her career with Pepsi, Ms. Nooyi has also served in Motorola as Vice President and Director of Corporate Strategy and Planning besides serving is some other renowned companies. This goes on to show that she has worked really hard to make it to the top post and she did not get the job out of sympathy or partial considerations. Acknowledging her business acumen leading bodies like Federal Reserve Bank of New York, the International Rescue Committee and Lincoln Center for the Performing Arts in New York City have nominated her o n their board of directors. A recent study by Forbes, places her on the top of the 13 highest paid female CEOs in America (Kirdahy, 2008). Though, her total compensation is stated to be just about one-fourteenth of the highest-paid male counterpart, yet the process can be stated to have become in right earnest. It is worthwhile here to mention that she comes from a conservative family in India, and yet she has been able to to lead a company without the conservatism coming in the way goes on to prove

ISSUES IN CRIMINAL JUSTICE Essay Example | Topics and Well Written Essays - 1500 words

ISSUES IN CRIMINAL JUSTICE - Essay Example 21). In the event that such a situation arises, the judges must ensure proper interpretation of the statute before applying the statute in a case. The interpretation of such statutes is important to ensure proper identification and elimination of any ambiguity in the statute before applying the law in deciding a given case. However, this has never been an easy undertaking to many judges. As a result, in interpreting any statute, they must follow certain rules and procedures contained in the Interpretation Act of 1978. Apart from following the rules and procedures contained in the Interpretation Act of 1978, judges also have certain rules that help them in interpreting a statute with an ambiguity or error. The first rule that judges must apply in the interpretation of any given statute is the literal rule. Normally, under the literal rule, the judges to a case are required to give the statute its ordinary meaning without any amendment. This implies that the statute is taken the way pa rliament has made it without making sense of the law as applied in the case of R v Harris (1836) 7 C & P 446 (Gifford 1990, p. 14). In this case, the defendant was accused of biting the nose the plaintiff’s nose. ... The judges attributed this to the fact that the words stab cut or wound in their literal meaning means there is the use of an instrument. This resulted in the squashing of the defendant’s conviction, as noted by (Sullivan 2007, p.38). The same literal rule was applied in the interpretation of ambiguity, in statute, in Fisher v Bell [1961] 1 QB 394. In this case, the statute the defendant displayed a knife at the window of his shop with a price tag indicating that it was for sale. This is notwithstanding the fact that the statute law criminalized any offer for sale of a flick knife. However, the court quashed the defendant’s conviction on grounds that displaying goods in a shop does not constitute to an ‘offer,’ rather an invitation to treat. The judges also applied the literal rule in the interpretation of Whitely v Chappel (1868) LR 4 QB 147(Solan 2010, p.31). The judges can also apply the golden rule in the interpretation of a statute. The golden rule is mainly applied in the interpretation of a statute where the judges feel that the use of the literal rule may result in absurdity or inconsistency. As such, the event that the judges are convinced that applying the literal rule may result in inconsistency or ambiguity then they are allowed to proceed and apply a secondary meaning of the statute. The application of the golden rule has been demonstrated in a number of cases in the past. One such was in R v Allen (1872) LR 1 CCR 367 in which the defendant was accused of bigamy (Solan 2010, p. 28). The statute at that time prohibited bigamy by maintaining that any person already married cannot marry another person as long as the other partner is still alive. When deciding the case, the judges noted an ambiguity as

Homework Assignment Example | Topics and Well Written Essays - 250 words - 16

Homework - Assignment Example 5.Go to Earth-Sun in the "to scale" mode. Click to show the masses of each object. At this point the Earths period should be 365 days (if it is not, just hit the reset button). Double the Sun’s mass. What is approximately the new period? Dont forget your units! 8. According to Newtons theory of gravity, if I double the mass of the Sun, by how much should the velocity of the Earth change? How much should the period change?. Does this agree with what you found in question 5? If not, why not? Now imagine that instead of orbiting around an object you are orbiting inside of an object of uniform density (this is possible if you are orbting inside of a thin gas with no drag for example). We will assume the orbit is circular. Newton showed that the only mass that matter for your orbiting motion is the mass inside of the radius you are orbiting as the figure below shows. where V is the volume which goes like the radius cube. The mass inside of a radius r increases as the volume increases. As I move the satellite further away from the center, there is more and more mass inside the orbit. The figure below shows the measured speed of stars (in km/s) orbiting a neighbor galaxy as a function of distance from the center of that galaxy. Kpc stands for kilo parsec and it is an astronomical unit to measure distance. On the figure, we added the image of the galaxy. Amost all the visible matter ends at 4 kilo parsec. Can you explain the graph between 1 kpc and 4 kpc? What do you think is going on between 4 kpc and 6 kpc? Between 4KPC and 6 KPc – Despite an increase in the radius increases the the velocity is increasing. The increase in velocity can be attributed to the fact that the masses of the of the bodies beween 4kpc and 6kpc are

The Essence of Memorable Tourism Experiences Essay

The Essence of Memorable Tourism Experiences - Essay Example The study attempts to show that there is a direct relationship between memorable tourism experiences and the number of tourists who visit a destination. This is through an exploration of the experiences of tourists and the elements of the visits that they make that ensure that they not only choose to return to a destination but also their ability to either recommend destinations through word of mouth to their friends and acquaintances. The study makes an examination of the experiences that are likely to have a positive effect on the memory and how this effect can be studied in a bid to develop information that can be useful to the tourism industry. Among the research questions that are being asked in this study is concerning the elements that can be considered to be the building blocks of memories. Furthermore, there is a question concerning what the triggers of memory are and what types of experiences ensure that these memories are retained. Another question that is asked is based on the methodical challenges that might be encountered when making a study of memories. Finally, the study attempts to develop an understanding of how practitioners in the tourism industry can work towards the development of memorable experiences for tourists. The main method of study that was put into use in the gathering of information was through interviews that were based on open-ended questions designed to ensure that the various dimensions of memory experiences were captured. Furthermore, it was found to be essential for the interviewer to ask questions in a predetermined order so that it could be determined whether the answer to a previous question could influence the one of the next. The data was collected from a Canadian University and it was based on the grounded theory in order to increase its efficiency and credibility.

Environmental law Essay Example | Topics and Well Written Essays - 250 words

Environmental law - Essay Example h which encourages the organizations to conserve the environment by promising them tax reduction and incentives as a reward for compliance with the set rules (Hatch, 2006). In direct control, the government sets rules to be followed by any company in connection with environmental conservation, failing which sanctions may befall the company that fails to follow the set rules, e.g., facing prosecution in court. Hatch (2006) argues that alternative methods concentrate on market oriented approaches to pollution where they always encourage companies to regulate their emissions as they continue to produce, rather than on direct control which must be followed, failing which the company is closed and banned from operating. This appears to discourage production. The alternative methods also give different measures to firms depending on their size and production capacity unlike the direct methods which give uniform rules to be followed by all firms, hence disadvantaging the small and young businesses. One alternative approach that can best be applied in the industrial sector is the trading scheme approach. It helps to provide a cost effective solution to enhance achievement of a clean environment as firms are given opportunity to make environment improvement and conservation to their place of choice (Hatch, 2006). The schemes are formed to allow firms to trade in waste with an aim of delivering environmental objectives at a lower cost. They adopt a variety of ways to engage in waste and emissions trade as they deal with the use of resources such as water with the sole aim of addressing waste management, thus reducing environmental pollution. In the end, firms using this approach must have enough wealth to cover their waste and emissions within the given time for them to go on operating (Hatch,

Dissertation observation Essay Example | Topics and Well Written Essays - 500 words

Dissertation observation - Essay Example Committee members asked the most questions and few other questions came from the rest of the audience. The dissertator responded to the questions and in the end, she was sent outside for fifteen minutes to allow time for the committee members to discuss her performance. She was later called in and the chairperson announced that she had performed well, thanked the audience, and adjourned the session (Piantanida & Garman, 2009). The defense session took two hours. I found the dissertation defense process well set and suitable for its purpose. The arrangement to allow non-campus and non-faculty members to attend the session was impressive. The formality of this process including the starting time, time allocated questions and answers, and the closing time enhanced its effectiveness rather than stifling it (Roberts, 2004). Whereas at first the questions that were asked in the course of the presentation annoyed me because they interrupted my flow, I eventually liked them because they clarified some of the things that were unclear. The dissertator’s initiative to start with a brief background into her topic was beneficial to members of the audience like me who had not seen the verbatim dissertation. Initially, it was baffling to see the committee members taking on one another and I almost trivialized it. However, I realized their contention was academic and full of insight, which the dissertator was wise to note and I guessed she was going to consider them in her final revision (Murray, 2009). My first learning is that it is imperative for the dissertation defense candidate to prepare adequately. This draws from what I saw in the insightful, though challenging, exchange between the dissertator and her audience. The confidence with which the candidate tackled the questions demonstrated her meticulous preparation for the defense. My second